For professionals who want to be worth more — and owners done waiting on developers

Build the tools you wish existed.

Not better prompts. Actual working software, built by describing what you want.

No coding
No developers
Free to start

Start with your idea — seven questions, five minutes, and you leave with a build-ready spec. Then the recorded programme takes you from that spec to a working tool. Free, no card.
Build it with me — 2–4 sessions, one to one, until something of yours is running.

Highlights from a session I taught recently.

There are three levels of AI.

Almost everyone stops at the first one.

01 AI you talk to Ask, write, research, summarise. Almost everyone

02 AI plugged into your tools It reads your real numbers — QuickBooks, Stripe, your CRM, your calendar — instead of guessing. Some people

03 AI you build with You make a tool that did not exist yesterday, and it runs without you. Almost nobody

Everything here exists to move you to the third one.

What changes when you get there

If you work inside a company

You stop being the person who asks AI for a first draft and become the person who built the thing the team opens every morning. The hardest problem in the building starts coming to you, and you solve it in an afternoon. That is the person companies are paying a premium for right now — the one who can build, without being an engineer. It shows up as recognition first and on your next review second.

If you run a company

The distance between an idea and a working version of it collapses from a quarter to a weekend. Nobody to hire, no queue to join, no quote to approve, no developer to chase. You stop deciding which good ideas to abandon, and start finding out which ones work.

Proof

Two people who were not technical either

“I thought I needed to hire a development team or learn to code. I was wrong.”

Pamilerin Shitta-Bey — Founder, Procuvant

“I've got a traditional finance background. I wasn't technically trained, which made adopting this hard. Working with David, we implemented an AI Chief of Staff. It's made me a clearer-minded decision-maker, and given me a lot of time back.”

Jason Ramsay — Founder, Nodalli

David Owasi TEDx speaker 400+ entrepreneurs taught 15+ systems built

Three tools I built for my own company

Not demos. These run my business today, and every one of them started as a problem I was tired of.

A daily debrief: 15 conversation groups processed, 221 fragments across about 11 hours of recording, and a written read of how the day actually went. — My chief of staff

A pendant records every meeting I take. At the end of the day this reads all of it back and hands me one brief: what happened, what I committed to, and who is waiting on me. I have not written a to-do list in months.

A call-quality dashboard: 652 calls scored, 81% average, and the quality trend plotted over time. — Call quality, all of it

My company runs AI voice agents. We used to spot-check 15% of the calls by hand. This scores every single one, catches the drift early, and tells me which prompt change caused it.

An AI agent monitoring Facebook ads hourly and loading a new ad into a retargeting campaign. — Marketing that watches itself

It reads what every campaign is actually doing hour by hour, writes the next ad from what worked, and loads it into the right place. I approve it from my phone.

Swipe for the rest. What people build first is usually smaller than these — a 60-second lead catcher, a quoting tool, an onboarding runner, a weekly numbers brief, a research assistant for your industry, or the spreadsheet you have rebuilt four times. That last one is the most common first build there is.

The journey

The nine steps from idea to customers

The same nine either way. Doing it alone or doing it with me changes who is in the room, not the road.

1 Approve your plan
2 Set up your AI system
3 Write your product spec free, tonight
4 Build and deploy
5 Fix and improve
6 Position your product
7 Build your offer
8 Choose your customers
9 Launch to real people

Answer seven questions in the Workshop and you walk away holding step three — the spec everything after it gets built from. That part costs nothing and takes about five minutes.

Two ways to get there

The road is the same either way: the same programme, the same tools, the same order. The only question is whether you walk it on your own or I walk it with you.

Do it yourself

Freeno card

Your idea turned into a spec: Seven questions, about five minutes, and you leave with the document your tool gets built from.
The whole programme, recorded: Every step from that spec to a thing that runs, in order, at your pace.
Atlas, your AI coach: It has read every lesson and everything you have told it about your project. It answers about yours, not about software in general.
Your spec, your project, your progress: Saved to your account. Come back in three weeks and it is where you left it.

Start with your idea

Build it with me

$5,000once

Everything in the free path, and then
Two to four sessions, one to one: Live with me, working on your business rather than a worked example.
We find the gaps together: A normal week in your business, gone through properly, until we know what to build first and why.
Your foundation set up with you: Not you following a video and hoping. Everything connected, in accounts with your name on them.
One real system, built and running: Not a demo. Something you keep doing by hand, working by the time we are finished.
90 days in the community, included: For the Tuesday afternoon three weeks from now when something breaks. Nothing renews at the end of it.

Work with me

Claude→Cowork→Claude Code→GitHub→Supabase→Netlify

That is the whole stack, on both paths. About $20 a month to run once you are going, and every account is in your name — walk away tomorrow and you keep all of it, still working.

Who this is for

A good fit if

You are a professional who wants to rise — a skill that shows up in your title and your salary, not just your afternoon
You run a business and want real leverage from AI, not another opinion about AI
You already use AI every day and keep thinking there must be more to it than this
You have a problem you keep solving by hand, or an idea you have never started
You are willing to learn something slightly technical. Not to become technical

Not a fit if

You want prompting lessons
You want me to go away and build your software for you
You want to hand me a spec and come back when it is done
You want unlimited access to me afterwards
You want a guarantee your business will make money

I'd rather lose the sale here than have you turn up expecting something I'm not going to do.

Build With Me

Two to four sessions, one to one
We find the gaps together
Your foundation set up with you
One real system, built and running
90 days in the community, included
A process you can repeat without me

Save $500

$5,000

paid in full. Nothing renews.

Pay in full

$2,750 × 2

one month apart. $5,500 in total, then it stops.

Split it over 2 months

Shown in your local currency at checkout: $5,000 CAD in Canada, $5,000 USD in the US. Tools run about $20 USD a month afterwards.

The foundation guarantee If your AI foundation isn't set up and working after the first two sessions, tell me and you get a full refund. That's the part I control completely, so that's the part I'll promise. What I won't promise is that your business makes money — nobody honest can.

Start free. Genuinely.

Bring the idea and answer seven questions. You leave with a real spec — the document your tool gets built from — and then the whole recorded programme takes you from that spec to something that runs. No card, nothing to cancel.

Plenty of people will go through it on their own and never need me. That is a good outcome, and it is why the free version is the whole thing rather than a sample.

Start with your idea

Prefer to read it? The written setup guide is here →

Questions people ask

I am not technical. Is that a problem?

That is who this is built for. You will not write code. You describe what you want in plain English and watch it get built, and I am there for the parts that are not obvious.

What if I do not know what to build?

Then you are in the right place, because that is the first session. Bring the problem instead of the idea — something you keep doing by hand, something that keeps going wrong. Picking the right first system is the part most people get wrong on their own.

Why is it two to four sessions and not a fixed number?

Because some businesses need one conversation to know what to build and some need three. The range is honest about that. What is fixed is where we stop: your foundation working and one system of yours running. If that takes four sessions instead of two, it takes four.

Will my whole business be automated by the end?

No. We build one system properly and you leave able to build the next one. Anyone promising your whole operation rebuilt in a month is selling you something else.

Why is it $5,500 in instalments and $5,000 up front?

Same engagement, same sessions, same everything. Paying in full is $500 cheaper because it is simpler for me. Pick whichever suits your cash flow — I would rather you started on the plan than waited to have the full amount.

Could I not just do this myself for free?

Yes, and I have written down exactly how — the accounts, the order, the prompts, all of it, free, no card. Plenty of people will read it and get there on their own. What you are buying here is me sitting next to you, picking the right first system with you, and it actually getting built. The month compressed into a few sessions.

What does it cost to run afterwards?

About $20 USD a month. Claude Pro is the only paid piece, and it covers Claude, Cowork and Claude Code together. GitHub, Supabase and Netlify all have free tiers a first build sits inside comfortably.

What happens after the 90 days of Builders?

Nothing automatic. Near the end I will send you a link if you want to stay in Builders for $47 a month. Ignore it and nothing happens.

If I pay in instalments, does it keep charging me?

No. Two payments of $2,750, one month apart, and then it stops. There is no third charge and nothing to cancel.

These tools will change though.

They will. That is why this is about a way of working rather than a specific stack. The tools I set you up with today are the best ones today.

You probably already know what you want to build.

Spec it out free tonight, or we build it together.

Start with your idea Build it with me

$5,000 paid in full, or 2 × $2,750 · 2–4 sessions, 1-on-1 · no coding background required
Or do it yourself, free →